"Y’all wanna hear a story about why me & this bitch here fell out? It’s kind of long but full of suspense.”

Thus began the odyssey of one A’Ziah King, aka ZOLA. From acclaimed writer/director Janicza Bravo, Zola’s stranger than fiction saga, which she first told in a now iconic series of viral, uproarious tweets, comes to dazzling cinematic life.

Pimp My Ride is a collaboration between A24 Films and Waze that brings Zola the film’s pimp antagonist X to life through this his vocal directions recorded with the navigation service.

Client: A24 Films
Talent: Colman Domingo
Creative Director: Zoe Beyer